8 Reasons Painters Should Level Up with ben® Interior Paint

Are you committed to providing the best quality job and above-and-beyond customer satisfaction? Look no further than ben Interior, a premium paint with several invaluable new product enhancements.

A painter stirs a gallon of ben Interior paint.

Elevate your business with a paint that delivers effortless application and flawless results.

As a professional paint contractor, you’re always looking for ways to increase revenue, improve customer satisfaction, elevate your reputation and gain more referrals.

If you’ve come to rely on commercial-grade paints—or the so-called “premium” products from the big box brands—now is a great time to upgrade to a truly premium paint: Benjamin Moore® ben® Interior.

Watch painting contractors experience the ease of ben Interior paint first hand.

Level Up with ben Interior paint

Easy to apply. Easy to touch up. Easy to maintain.

With ben, you can deliver high-quality results without sacrificing application properties.
A painting contractor applies light blue ben Interior paint to a wall using a paint roller. A painting contractor applies light blue ben Interior paint to a wall using a paint roller.

1. Longer Open Time

  • Lengthens time for retouching
  • Fix accidental blemishes and other mistakes as you go
  • Maintain a wet edge

2. High-Quality Formula

  • A proprietary acrylic-blended latex formula with superior application properties
  • Fix accidental blemishes and other mistakes as you go
  • Partner with the brand that makes its own resins and its own colorants, and meticulously engineers them to work together

3. Better Touch-Up

  • Effortlessly retouch areas as you go
  • Avoid halos or shiners when touching up painting projects
Using a paint brush, a professional painter brushes ben Interior paint in light green to a grooved wall. Using a paint brush, a professional painter brushes ben Interior paint in light green to a grooved wall.

4. Flow & Leveling

  • Applies evenly
  • Provides a smooth finish with ease

5. Excellent Hide

  • Less coats needed to complete the job faster
  • Covers existing color better, even in white and off-whites
A painting professional observes a teal-coloured wall he painted using ben Interior paint. A painting professional observes a teal-coloured wall he painted using ben Interior paint.

6. Spatter Resistance

  • Keep paint on the walls, not on the floors
  • Experience easier clean up when the job is done

7. Zero VOC, Low Odor

  • Meet or exceed environmental regulations, and put your customers’ minds at ease
  • Minimize disruption by returning painted areas to service faster
  • Unlock opportunities to paint occupied areas

8. Customer Satisfaction

  • Provide long-lasting results with a finish that stands up to scuffing
  • Put yourself ahead of the competition with high-end application of all 3,500+ Benjamin Moore colors


A painting contractor crouches down to paint a wall with ben Interior paint.

Painting Contractor Testimonials

Get first-hand accounts from experienced painting contractors on the countless benefits of using ben® Interior paint.