8 Reasons Painters Should Level Up with ben® Interior Paint

Are you committed to providing the best quality job and above-and-beyond customer satisfaction? Look no further than ben Interior, a premium paint with several invaluable new product enhancements.

A painter stirs a can of ben Interior paint.

Elevate your business with a paint that delivers effortless application and flawless results.

As a professional paint contractor, you’re always looking for ways to increase revenue, improve customer satisfaction, elevate your reputation and gain more referrals.

If you’ve come to rely on commercial-grade paints—or the so-called “premium” products from the big box brands—now is a great time to upgrade to a truly premium paint: Benjamin Moore® ben® Interior.

A painting contractor applies light blue ben Interior paint to a wall using a paint roller. A painting contractor applies light blue ben Interior paint to a wall using a paint roller.

1. Longer Open Time

  • Lengthens time for retouching
  • Fix accidental blemishes and other mistakes as you go
  • Maintain a wet edge

2. High-Quality Formula

  • A proprietary acrylic-blended latex formula with superior application properties
  • Fix accidental blemishes and other mistakes as you go
  • Partner with the brand that makes its own resins and its own colourants, and meticulously engineers them to work together

3. Better Touch-Up

  • Effortlessly retouch areas as you go
  • Avoid halos or shiners when touching up painting projects
Using a paint brush, a professional painter brushes ben Interior paint in light green to a grooved wall. Using a paint brush, a professional painter brushes ben Interior paint in light green to a grooved wall.

4. Flow & Leveling

  • Applies evenly
  • Provides a smooth finish with ease

5. Excellent Hide

  • Less coats needed to complete the job faster
  • Covers existing colour better, even in white and off-whites
A painting professional observes a teal-coloured wall he painted using ben Interior paint. A painting professional observes a teal-coloured wall he painted using ben Interior paint.

6. Spatter Resistance

  • Keep paint on the walls, not on the floors
  • Experience easier clean up when the job is done

7. Zero VOC, Low Odor

  • Meet or exceed environmental regulations, and put your customers’ minds at ease
  • Minimize disruption by returning painted areas to service faster
  • Unlock opportunities to paint occupied areas

8. Customer Satisfaction

  • Provide long-lasting results with a finish that stands up to scuffing
  • Put yourself ahead of the competition with high-end application of all 3,500+ Benjamin Moore colours


A painting contractor crouches down to paint a wall with ben Interior paint.

Painting Contractor Testimonials

Get first-hand accounts from experienced painting contractors on the countless benefits of using ben® Interior paint.