Celebrate our 2025 Contractor Appreciation Month

Three Benjamin Moore painting contractors dressed in white, posing in a white-painted room.

Mark your calendar for Contractor Appreciation Month, April 1-30, 2025. Benjamin Moore is back On Tour with an immersive experience and the chance to win a brand new Ford F-150 for your business.

If you are a painting contractor, be sure to maximize your participation all month long at locally owned stores in your area.

Talk to your Benjamin Moore rep to find out how to take advantage of the month’s happenings, including new products and programs, fun events, giveaways, raffles and more. Don’t have a rep? Simply fill out this form.

Get in touch with your local Benjamin Moore rep for more details.

Connect With My Rep

See highlights from Contractor Appreciation Month events held in 2024.

Benjamin Moore’s Contractor Appreciation 2024: A Look Back

Check out this lively compilation of painting contractors, locally owned stores and Benjamin Moore employees. You’ll see a range of retailers hosting events, giveaways, product demos and more in support of the hard work and patronage professional painters show alongside Benjamin Moore reps.

The best part? Seeing the pride and camaraderie that’s on display during these professional events.

Benjamin Moore Mobile Tour

Join us for an immersive experience throughout the United States and Canada, as we travel the coasts.. Each stop will feature exclusive giveaways and premium product demos as we say thank you to painting contractors around North America. Don’t miss this unique opportunity to engage with us and be part of something extraordinary—all conveniently located at locally owned paint and hardware stores.

Be sure to join us at an On Tour event to enter for your chance to win a brand new Ford F-150 truck, co-branded and customizable to your business needs.

See Details

Three men standing next to display tables with Benjamin Moore brochures and merchandise, in a locally owned Benjamin Moore store.

April 2025: Celebrating Painting Contractors

Throughout April, Benjamin Moore and locally owned stores will offer a wide range of painting contractor-specific perks, including:

Breakfast, lunch and refreshments
Raffles and giveaways
Product demos
Discounts and savings

A display table with Benjamin Moore brochures, gallons of paint and color samples in a locally owned Benjamin Moore store.

Stay Connected During Contractor Appreciation Month

Throughout the month of April, be sure to do the following:

Connect with your locally owned Benjamin Moore retailer to find in-store Contractor Appreciation Month programs—and mark your calendar.
Sign up for emails targeted to professional painters from Benjamin Moore and stay clued in on new product info, industry news and events, and more.
Follow Benjamin Moore’s professional handle on Instagram for all the info and inspiration.

And if you haven’t yet joined Contractor Rewards™—our FREE loyalty program—now is the perfect time!

Two men posing in front of a Benjamin Moore backdrop with colorful open cans of paint.

Benjamin Moore Supports Painting Contractors

Uncover new ways to grow and improve your business with specialized programs and services available only to Benjamin Moore contractors.

Answer a few questions to join the Benjamin Moore family of painting professionals today and start gaining access to product insights, professional support and more.

Don’t Miss Contractor Appreciation Month 2025!

Whether you are an independent painter, work for a larger paint company or own a painting business, we are excited to see you at the wide range of Benjamin Moore retailer events being held in April.

Frequently Asked Questions

Q. How do I become a Benjamin Moore contractor?

A. While Benjamin Moore does not have an “official” roster of painting contractors, we do have a powerful network that grows every day. Fill out this form to join the Benjamin Moore family and gain access to professional support from the leading manufacturer of paint, stain and coatings. Join our pro community on Instagram too!

Q. What is a Benjamin More independent retailer?

A. Since its founding in 1883, Benjamin Moore has only been sold through locally owned and operated paint, decorating and hardware stores. We continue that business decision today.

That means no big-box chains or impersonal service. Every time you buy Benjamin Moore paint, stain and coatings, you are supporting an independent, locally owned “Main Street” business. Want to know more? Explore the top five reasons to shop small with Benjamin Moore.

Q. What is Contractor Appreciation Month?

A. Benjamin Moore’s Contractor Appreciation Month runs from April 1-30, 2025. Co-hosted by locally owned stores and Benjamin Moore, Contractor Appreciation Month is held as a thank you celebration in support of painting contractors and their hard work and patronage.

Q. What benefits do I get as part of Contractor Appreciation Month?

A. There are many ways to benefit from Contractor Appreciation Month as a painting contractor: retailer breakfasts and lunches, product demos, business-growth opportunities, and raffles, giveaways and discounts. This month-long celebration puts painting contractor success and partnership at the forefront.

Q. How do I find out which retailers are hosting a Benjamin Moore Contractor Appreciation event so that I can attend?

A. Your local Benjamin Moore contractor rep can help you find and attend Benjamin Moore Contractor Appreciation events in your area throughout April 2025. Don’t have a rep? Simply fill out this form.