1. Getting Started on Social Media Platforms
Even the most popular social media channels for painting contractors started at zero. Patience and practice are key to perfecting your painting contractor social media strategy. Even if you don’t have a lot of time or expertise to devote to digital platforms, a little effort spent on your digital presence can go a long way in showing you how to advertise your painting business. All it takes to be successful is choosing the right channels and following our best practices for creating social media content for painters.
2. Before-and-After Transformations: Tips and Best Practices for Painting Contractor Marketing
The before-and-after format—often seen on photo-driven platforms like Instagram—is an ideal way to advertise your painting business, as it makes the home improvement transformation strikingly clear. The photos help tell the story of the process, inspiring your followers to imagine what’s possible for their own homes.
When posting a before-and-after, keep the format in mind. Photo carousels are an easy way to show off your before-and-afters (we suggest showing the “after” as the first slide), but posting a video of the transformation can work too. The video format—growing in popularity as a method of marketing for painting contractors—is eye-catching and engaging, letting your followers see the job unfold in real time.
3. Time Lapses: Capturing the Magic of Painting Contractors’ Transformations
A more modern take on the before-and-after video, the time lapse lets your followers see the overall effect of painting while also being an inventive way of marketing a painting business.
When writing a caption for your time lapse, pose a question that gets viewers thinking about their own potential projects (e.g., “What space in your home would you repaint if you could?”), and don’t forget to add your contact information so people can easily get in touch to schedule an estimate.
4. Project Walk-Throughs: Showcasing Contractors’ Expertise
Put your knowledge on display by filming a project walk-through for your followers. Ideal for larger projects like an exterior repaint or a whole-home remodel, walk-throughs market your painting business by giving you a chance to showcase the finer details of your project and explain the ins and outs of painting.
Walk-through videos can be edited for different platforms and are an excellent virtual portfolio for anyone who is interested in hiring you.
5. Behind the Scenes: Building a Personal Connection
It’s easy to get caught up in painting contractor social media marketing strategies: When should you post? How often should you post? What’s the best way to reply to followers? But one of the easiest things you can do to attract potential customers is use social media to build a personal connection.
To shine on social media, you need a great profile. Use your logo or professional headshots where you can, and be sure to include a well-written bio, your complete contact information, and lots of keywords that will help people find your business. When it comes to feedback, genuinely thank customers who have left positive reviews, and respond to inquiries in a timely manner. Also, make sure your business name and contact information are the same on every social platform your business is listed on to avoid any possibility of confusion.
Now It’s Your Turn
Building your digital platforms will help you market your painting business by generating interest and new leads. Keep in mind that once you engage with any online platform, you must be ready to commit to regular two-way conversations. These channels are social by nature, and customers expect replies, updates, and more. Just as you reply to every email and phone call, you should expect to personally engage online. When prospective clients see high levels of engagement across your digital channels, they know they’re dealing with a pro.
For help getting started on creating your social channels and getting your painting business up and running, contact a Benjamin Moore contractor representative near you.