MONTVALE, NJ – April 4, 2023 – Benjamin Moore, North America’s favorite paint, color and coatings brand, today announced the launch of Element Guard®, its newest premium exterior paint specially formulated to tackle one of the most difficult painting environments: high moisture.
Designed to withstand wind-driven rain, excessive humidity, and other harsh weather conditions, Element Guard® exterior paint is ideal for use on various exterior substrates such as vinyl and cedar siding, wood, brick, and more. The paint can resist rain as soon as 60 minutes after application and be applied in temperatures as low as 35°F, extending the painting season and assuring that professionals can paint with confidence. With excellent adhesion, resistance to cracking and peeling, and a mildew-resistant coating, users can count on Element Guard® to deliver durable, long-lasting results.
“Element Guard® was developed to ensure that every residential exterior not only boasts beautiful color that lasts, but is protected against various weather conditions,” said Brad Henderson, Senior Product Manager at Benjamin Moore. “Engineered with its proprietary formula and backed by a limited lifetime warranty, this innovative solution enables users to paint with confidence and offers greater flexibility to complete exterior paint jobs with professional results in even the most challenging regions.”
To complement any exterior design style, Element Guard® can be tinted in 3,500+ Benjamin Moore colors, including a curated Colors for Vinyl palette proven to avoid sun-induced warping. It is available in Flat, Low Lustre and Soft Gloss finishes exclusively at locally owned paint and hardware stores throughout the US, Canada and international distributors. To learn more about Element Guard® or to locate a retailer near you, visit store locator.
CONTACT:
Kimberly Flores
Benjamin Moore
pressrequests@benjaminmoore.com
About Benjamin Moore
Benjamin Moore, a Berkshire Hathaway company, was founded in 1883 and remains one of the world's leading paint, color and coatings brands. A manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including Aura®, Regal® Select, Ben, Ultra Spec®, Advance®, Scuff-X, Insl-X® and more. Benjamin Moore is renowned for its more than 3,500 unmatchable colors, and its design tools and expertise for consumers and professionals alike. Benjamin Moore paints are available exclusively from more than 8,500 locally owned and operated paint, decorating and hardware retailers throughout the United States, Canada and another 74 countries globally.