Guiding Homeowners To Color Selection

With over 3,500 paint colors to choose from, Benjamin Moore's color selection is unparalleled—but can be overwhelming for many homeowners.

The good news is that we offer a wide range of tools and resources designed to help homeowners through every step of selecting color. As a painting pro, you can differentiate yourself by helping your clients match wallpaper, rugs, tear sheets and more with Benjamin Moore colors using our ColorReader device and the Benjamin Moore Color Portfolio™ app.

Read on to see other ways Benjamin Moore can help you assist homeowners to find the perfect paint color.

Benjamin Moore® Color Preview® paint swatches on a mobile device.

Three Steps to Color Selection

Color selection involves several phases. We have the tools to help your customers make their color decision with greater efficiency and peace of mind.

Color Inspiration Choosing Colors Sampling Colors

Color Inspiration

A purple-painted living room features a gray couch, gold side tables, and a glass-topped gold coffee table topped with a red vase filled with pink flowers.

Color of the Year and Color Trends

Remind your customers that they can find inspiration with our Color of the Year and our annual Color Trends palette, designed to reflect current color directions while standing the test of time.

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Neutral living room with twin floor-to-ceiling windows

Inspiration | Interiors

Point your customers toward ideas and inspiration, from entryway to bedroom and every room in between.

EXPLORE INTERIORS


Traditional home with red door and wrap-around porch

Inspiration | Exteriors

Choosing exterior colors is often challenging for homeowners. See how color and protection come together effortlessly for beautiful decks, front doors, vinyl siding and entire home façades.

EXPLORE EXTERIORS

The Benjamin Moore® Color Handbook Brochure

Color Handbook

Help homeowners make informed color choices with videos about the color wheel, the impact of light on paint color, choosing sheens and other expert insights.

READ ARTICLE

Choosing Colors

The ColorReader Pro and Color Portfolio App being used by a busy professional.

Benjamin Moore Color Portfolio™ App and ColorReader Device

Use our ColorReader device to help customers find the right Benjamin Moore color, whether it’s an existing wall color or an item they want to match. Also, try out colors virtually, in real time, with the free Benjamin Moore Color Portfolio™ app. It also allows you to try different colors on uploaded photos or browse Benjamin Moore color fan decks.

GET STARTED

Benjamin Moore® fan deck featuring 75 popular color choices.

Benjamin Moore Favorites Fan Deck

For homeowners who find navigating color choices overwhelming, this fan deck of 75 of our most popular colors is the perfect place to jump-start the color selection process.

Reach out to your Benjamin Moore Contractor Rep to get a Benjamin Moore Favorite Fan Deck in your toolbox. If you don’t have a Contractor Rep, you can connect with one here.

CONNECT WITH REP

A fan deck of paint colors represents all color families.

Color Palettes

Share our best-selling and most popular colors, color family profiles, Benjamin Moore Color Collections and more with your customers.

EXPLORE PALETTES

Cozy bedroom with bay windows and paneled walls

Color Collections

Explore every color from our designer-favorite color collections including Affinity®, Historical, Off White Collection and others. Our curated color collections are a great way to help customers narrow down color options.

SEE COLLECTIONS

A collection of Benjamin Moore® color brochures.

Color Brochures

Color pairings, curated palettes and inspirational images are available in these easy-to-download color brochures.

SEE COLOR BROCHURES

A gray and neutral hallway leads to a white staircase.

Best-Selling Paint Colors

Homeowners can browse our best-selling paint colors and easily purchase paint samples or color swatches, delivered straight to their homes.

EXPLORE COLORS

Black trim samples with different finishes.

How to Choose a Paint Finish

Your customers should know that paint is more than just a color. The finish, or sheen, affects how the color appears. This article dives deeper into paint finish, and features a helpful video too.

READ ARTICLE

Woman inspecting various paint swatches.

How to Choose the Best Interior Paint Colors for Any Room

Follow this step-by-step process to select paint color in a streamlined and efficient way.

READ ARTICLE

Sampling Colors

Tablet and smartphone displaying Benjamin Moore® Color a Room function.

Color a Room from Our Library

Homeowners can select from a wide range of Benjamin Moore-provided interior photos, from entryway to office, and experiment with colors in each one. This tool makes it easy to envision colors without picking up a brush.

GET STARTED

Laptop displaying Benjamin Moore® Personal Color Viewer®.

Personal Color Viewer

Homeowners may select an image from our gallery or upload their own images to virtually “paint” up to five surfaces using any one of our 3,500+ colors. Since homeowners can use their own images, this resource makes it easy to get a feel for how our colors will affect their spaces.

GET STARTED

A selection of Benjamin Moore paint color samples.

Color Samples

Encourage homeowners to buy Benjamin Moore Paint Color Samples (8 oz.) or 4x8" color swatches to get familiar with Benjamin Moore colors before committing to a decision. Color samples can be shipped directly to their home. Learn more about Benjamin Moore color samples and how to use them.

BUY COLOR SWATCH

BUY PAINT SAMPLE

BUY PEEL & STICK


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