Let Betty Find Your Perfect Color

Betty was designed to help you find the perfect color for your project in a few easy steps.

The screens of a laptop, computer monitor and mobile phone show an array of multi-colored squares to the right of an assistive chatbot. The screens of a laptop, computer monitor and mobile phone show an array of multi-colored squares to the right of an assistive chatbot.

What Is the Betty Virtual Color Assistant?

Betty acts as a paint color visualizer, chatting with you about all aspects of your project. Follow her prompts and answer simple questions about your project—Betty will use what you tell her about your color vision to deliver four hues she thinks will work with your project.

Once you have your color suggestions, it’s up to you where your project goes next: if you love your colors, you can add them to your list or shop color samples. If you need more help, you can schedule a virtual color consultation with one of our color and design experts. Want a fresh palette? Restart the chat from the beginning.



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A photograph of Betty Moore, a fictional character created by Benjamin Moore for regular weekly radio programs from the 1930s to the 1960s. A photograph of Betty Moore, a fictional character created by Benjamin Moore for regular weekly radio programs from the 1930s to the 1960s.

Who Was Betty Moore?

Betty Moore was a fictional character who presided over regular weekly radio programs from the 1930s to the 1960s, offering color and decorating guidance. Over the years, a succession of actresses played Betty Moore.

While you may not see Betty in our modern-day promotions, she remains a special part of our history, and we are happy to honor her with a color assistant that will give you the tools and knowledge to make an informed color decision.



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Virtual Color Consultations

Our color and design experts are here to offer you top-tier guidance for bringing confident color into your space.

Several straw hats hang on a wall painted in October Mist 1495, a softly-shaded green and the Benjamin Moore Color of the Year 2022.

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