Montvale, NJ – June 6, 2017 – Benjamin Moore, North America's favourite paint, colour and coatings brand, today launches CENTURY™ in Canada – a new dimension in paint that builds upon the brand's legacy of craftsmanship, precision and beauty. Formulated to exceed the creative desires of the most exacting designers and environments, this innovative paint comes in a curated collection of 75 brand new colours that are brought to life with the first Soft Touch Matte finish.
Benjamin Moore has developed the most sophisticated palette in its class through a complex alchemy of art and science. Skilled craftsmen and chemists applied years of experience to the making of this ultra-premium paint. The resulting formulation is so intricately balanced it is only made in small batches that will be pre-mixed and sealed to ensure the truest colour and experience in every can. The convergence of science and craftsmanship in CENTURY produced the first-of-its-kind Soft Touch Matte finish, offering a tactile experience similar to that of a soft leather glove.
CENTURY is available in a palette of 75 colours, ranging from mid-tone to dark shades, intended to enrich the colour collection of interior designers. These quintessential hues offer an unrivaled depth and richness of colour previously unseen in the industry, enabling this paint to transform not only a room, but the entire colour experience. The colours of the CENTURY palette draw inspiration from natural elements such as minerals, gems, spices, herbs and plants.
"CENTURY was created for the finest of designs that require flawless execution and impeccable quality," said Harriette Martins, Benjamin Moore Senior Brand Manager. "The unmatched richness and colour saturation, coupled with the tactile experience of CENTURY, delivers a new dimension in paint unlike anything the design world has seen. With CENTURY, colour becomes an experience."
CENTURY is available in pre-mixed gallons and 118 mL colour samples at select Benjamin Moore paint and decorating retailers. Professional reference sets made with CENTURY paint are available to design professionals. To learn more about CENTURY or to locate a participating Benjamin Moore retailer, visit ExperienceCENTURY.ca. For more information, search #ExperienceCENTURY on Instagram (@ExperienceCENTURY) and Pinterest (@Benjamin_Moore).
For additional information, please contact:
benjaminmoore@strategicobjectives.com
About Benjamin Moore
Founded in 1883, Benjamin Moore is North America’s favorite paint, colour and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including Aura®, Regal® Select, Natura® and ben®. Benjamin Moore is renowned for its expansive colour portfolio, offering consumers and designers more than 3,500 colours. Benjamin Moore paints are available exclusively from its more than 5,000 locally owned and operated paint and decorating retailers.