1. Less time, less paint
You can take on more jobs and add to your bottom line using AURA® Interior. Superior hide and coverage—even in lighter tones or whites—means you’ll need less paint and complete projects quicker. And of course, AURA® Interior is self-priming.
2. Minimize Disruption—1 hour to touch, 1 hour to recoat
Maximize efficiency for every job with AURA® Interior’s fast dry time in matte, eggshell, satin and semi-gloss sheens.
3. Luxurious results for every substrate
Deliver flawless top coats: Enhanced flow and leveling means a smooth, uniform finish.
4. Patented technologies. Redefined beauty and durability.
- Proprietary resins, including a new resin developed specifically for AURA® Interior that resists burnishing, scuffing and stains—and keeps colour and sheen intact even after washing.
- Colour Lock® Technology: Exclusive to AURA® Interior, this technology locks colour into the paint film by embedding pigments within binding molecules.
- Gennex® colorant and Benjamin Moore paint: this essential combination ensures durability and colour consistency, making AURA® Interior paint and colour truly unmatchable.
5. AURA® Interior is not just for deep colours
Every colour in Benjamin Moore’s 3,500+ colour portfolio is tintable in AURA.
6. Touch-ups are easier than ever
Improved open time—especially on satin and semi-gloss—allows more time to come back and touch up on key areas like trim and more.
7. No need for special brushes or techniques
Rule #1 is always to use a high-quality paintbrush—no particular make. For rollers, we recommend a shed-resistant 9.5 mm (3/8'') nap roller cover. Premium shed-resistant AURA-branded rollers are available at select Benjamin Moore retailers, but as long as your roller is high-quality, you’re good to go.