New Entrepreneur Program

The interior of an independently owned Benjamin Moore retailer. The interior of an independently owned Benjamin Moore retailer.
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New Entrepreneur Program

No constraints. No fees. No royalties. If you're ready for a new opportunity, consider an entrepreneurial partnership with Benjamin Moore today.

As an independent retailer, you'll get full Benjamin Moore support while enjoying the freedom to create and grow your own business.
"Our stores are owned by small-business people who are entrepreneurs." Hear more from Benjamin Moore CEO Dan Calkins and entrepreneur John Gregory.

The Opportunity

Opening a local, independent Benjamin Moore retailer is professionally and personally fulfilling. You will...

  • Offer the high touch service that's missing from a big box retailer and a service our end-users crave.
  • Provide the most highly respected paint and coatings brand to your local community.
  • Join a winning team of 7,500+ independently owned stores... and as a Berkshire Hathaway company, Benjamin Moore is poised for strategic growth, long into the future.
    •
    A Benjamin Moore retailer employee helping a customer select color.

    Are You a Candidate?

    We'd love to connect with you if you have...

    • Minimum capital investment of $275,000, of which $75,000 must be in liquid assets
    • Retail, general business or related industry experience
    • Strong credit history
    • A residence near an available market or willingness to relocate


    Apply Now
    What's the catch? There is none. Hear more from independent owner Syed Husain.

    Your Success is Our Success

    Your investment and earning potential comes with a full slate of critical business needs, from manager and associate training, to paint and color education, to store operations and much more. You'll also gain access to strategies, marketing, and overarching support.

    View Testimonials
    Benjamin Moore retailer location storefront.

    Mark Your Calendar!

    While we are not a franchisor, we do count on nationwide business and franchise expos to meet our future partners face-to-face.

    Join us at a location near you–or a location you are interested in–and meet a Benjamin Moore representative to discuss our unique partnership opportunity.

    See Calendar


    DISCLAIMER: No communications made through this website or any other forum or media (digital, print, broadcast, social, event presentation, etc.) should be considered as an authorization to own, or an offer or solicitation to sell or buy, a Benjamin Moore® branded independently owned retail paint business or any products branded or manufactured by Benjamin Moore & Co. All business opportunities remain subject to the approval of Benjamin Moore & Co.

    Man selecting from various Benjamin Moore paint cans

    Video Testimonials: New Entrepreneur Program

    Get unfiltered insights on what a Benjamin Moore partnership is all about.

    Watch Videos
    A retailer stands behind a Benjamin Moore counter, assisting a contractor in purchasing paint.

    Become a Benjamin Moore Retailer

    Discover how you can own your own Benjamin Moore retail business.

    Learn More