Montvale, NJ – October 11, 2019 – Benjamin Moore, North America’s favorite paint, color and coatings brand, revealed its Color of the Year 2020 as First Light 2102-70 – a soft, rosy hue blooming with potential. With a new decade on the horizon, the industry leader took a fresh approach to mark this milestone. An approach that both embraces and transcends color to re-examine the concept of the home as we know it, while exploring how it will continue to evolve over the next 10 years. With celebrations in both New York City and Toronto, this much-anticipated luminary moment drew leading interior designers, architects, painting contractors, media and influencers to experience the unveiling.
"We selected First Light 2102-70 as our Color of the Year 2020 to represent a new dawn of idealism, design and living," said Andrea Magno, Benjamin Moore Director of Color Marketing and Development. "First Light 2102-70 reflects a new definition of the home - a shift in mindset from the material to satisfying the core needs in life: community, comfort, security, self-expression, authenticity and ultimately, optimism."
This modern definition of dwelling replaces long-standing post-war ideals, shining light on a new era of design rooted in fluidity for the multigenerational, multifunctional and different states of mind now found under one roof. Ten harmonious hues have been selected to guide us into the next 10 years and beyond, the Benjamin Moore Color Trends 2020 palette features:
"The Color Trends 2020 palette plays an integral role in supporting these core human ideals," said Magno. "Color is powerful but highly subjective, especially through the lens of different generations, relationships and moods. But from the saturated to bright and airy, all are easy to live with and easy to love--whether they stand alone, in a strong pair, or all cohabitate."
La riqueza y la sutileza demostradas a través del color del año y la paleta de tendencias del color 2020 solo se pueden lograr con productos de Benjamin Moore. Offering residential and commercial paints for any project, the Benjamin Moore portfolio includes Aura®, Aura® Bath & Spa, Regal® Select, Ultra Spec®, Natura®, ben®, ADVANCE®, ARBORCOAT® and Aura® Grand Entrance®. Los 3,500 colores de Benjamin Moore están disponibles en muestras de una pinta en comercios locales, junto con las tarjetas de la paleta seleccionada de tendencias del color de 2020. Los productos de Benjamin Moore se encuentran exclusivamente en los más de 5,000 comercios de pintura y decoración independientes de Benjamin Moore en todo Estados Unidos y Canadá.
To learn more about the Benjamin Moore Color of the Year and Color Trends 2020 palette, or to find the closest Benjamin Moore retailer, visit www.benjaminmoore.com/colortrends. For more information, search #ColorTrends2020 on social media channels including Facebook (Benjamin Moore Paints), Instagram @benjaminmoore, Twitter @Benjamin_Moore, Pinterest (Benjamin Moore) and YouTube (BenjaminMoorePaints).
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Kelly Sinatra
Benjamin Moore
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Benjamin Moore se fundó en 1883 y es la marca de pintura, color y revestimientos favorita de Norteamérica. Como fabricante líder de revestimientos residenciales y comerciales de primera calidad, Benjamin Moore mantiene un compromiso implacable con la innovación y las prácticas de fabricación sostenibles. La cartera abarca las líneas de pintura insignia de la marca, como Aura®, Regal® Select, CENTURY®, Ultra Spec®, Natura® y ben®. Benjamin Moore es famosa por su amplia cartera de colores, que ofrece a los consumidores y diseñadores más de 3,500 colores. Las pinturas de Benjamin Moore están disponibles en forma exclusiva a través de sus más de 5,000 comerciantes de pintura y decoración de propiedad y gestión local.