Montvale, NJ – October 11, 2017 – Benjamin Moore, North America's favorite paint, color and coatings brand, today declared its Color of the Year 2018 – Caliente AF-290, a vibrant, charismatic shade of red. The highly anticipated announcement was unveiled last night to leading interior designers, architects and influencers at an exclusive event held at the Solomon R. Guggenheim Museum in New York.
"Strong, radiant and full of energy, Caliente AF-290 is total confidence. It is pleasing, passionate and makes people feel special, like 'red carpet treatment'," said Ellen O'Neill, Benjamin Moore Director of Strategic Design Intelligence. "Whether used as one note or on four walls, the spirited personality of red turns heads signaling surprise and adventure. The eye can't help but follow its bold strokes."
The color leader also unveiled Color Trends 2018, a curated palette of 23 highly influential hues that enliven any room by adding depth and energy. The palette incorporates a full spectrum of reds, from hints of blush to deep oxbloods, while ensuring seamless pairings with a carefully selected range of whites, neutrals, and complementary bold hues. The Benjamin Moore Color Trends 2018 palette includes:
The Benjamin Moore Color & Design team annually forecasts color trends following a year-long research journey to 30 cities across 12 countries, traveling nearly 100,000 miles. The team of seven Color & Design experts attended more than 20 industry shows capturing more than 42,200 photos that illustrate points of inspiration from the arts, design, architecture, pop culture, fashion, home furnishings, and more. Their collective findings demonstrated an emergence of red hues, embodying the change, strength, confidence and vitality that permeates cultural movements around the world.
To illustrate the versatility of red, the Color Trends 2018 color card showcases the impact it has on creating statement-making environments that are warm, enveloping and full of personality. These spaces include a mid-century modern home that relies on red for a bold, abstract stroke; a farmhouse made crisp and current with red detailing; a masterpiece of modern architecture whose elliptical lines are defined in red; and a beach house that brings in red for an unexpected neutral touch.
The Color of the Year and Color Trends 2018 palette can only be achieved with Benjamin Moore products. Offering residential and commercial paints for any project, the Benjamin Moore portfolio includes Aura®, Aura® Bath & Spa, Regal® Select, Natura®, ben®, ADVANCE®, ARBORCOAT® and Aura® Grand Entrance®. All 3,500 Benjamin Moore colors are available in pint samples at local retailers along with Color Trends 2018 color cards. Los productos de Benjamin Moore se encuentran exclusivamente en los más de 5,000 comercios de pintura y decoración independientes de Benjamin Moore en todo Estados Unidos y Canadá.
To learn more about the Benjamin Moore Color of the Year and Color Trends 2018 palette, or to find the closest Benjamin Moore retailer, visit www.benjaminmoore.com/colortrends. For more information, search #ColorTrends2018 on social media channels including Facebook (Benjamin Moore Paints), Instagram @benjaminmoore, Twitter @Benjamin_Moore, Pinterest (Benjamin Moore) and YouTube (BenjaminMoorePaints).
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Benjamin Moore
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Benjamin Moore se fundó en 1883 y es la marca de pintura, color y revestimientos favorita de Norteamérica. Como fabricante líder de revestimientos residenciales y comerciales de primera calidad, Benjamin Moore mantiene un compromiso implacable con la innovación y las prácticas de fabricación sostenibles. The portfolio spans the brand's flagship paint lines including Aura®, Regal® Select, Natura® and ben®. Benjamin Moore es famosa por su amplia cartera de colores, que ofrece a los consumidores y diseñadores más de 3,500 colores. Las pinturas de Benjamin Moore están disponibles en forma exclusiva a través de sus más de 5,000 comerciantes de pintura y decoración de propiedad y gestión local.