Featured Primers
Protect and enhance your home’s interior and exterior with premium oil, acrylic, and latex primer options.
Fresh Start® Premium Interior Primers
A choice of acrylic or alkyd formulas that deliver exceptional adhesion, holdout and stain suppression and create the foundation for smooth, premium top coats on a variety of interior surfaces.
See the full line of Fresh Start premium-quality, job-specific primers.
Fresh Start® Premium Exterior Primers
A choice of acrylic or alkyd formulas that deliver exceptional adhesion, holdout and stain suppression and create the foundation for durable, premium top coats on a variety of exterior surfaces.
See the full line of Fresh Start premium-quality, job-specific primers.
Professional Primers
Benjamin Moore® professional primers are designed to meet every priming challenge and set every professional painter up for success.
INSL-X® Primers
Interior and exterior primers to meet a variety of needs. From multi-purpose water and solvent-based primers to superior stain suppressing primers, INSL-X® is known for quality everyday and specialty primers.